Given the current economic climate, most businesses are searching for ways to cut back on costs. Sadly, this is often the total opposite of what you should be doing. Assuming you can keep yourself afloat long enough, recessions are a great time to invest in your business. Costs for advertising, products and labor are cheaper. [...]
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The long tail was originally offered as a model for describing how the Internet opened up a flood in the entertainment industry for sales of niche titles. Beyonce would be in head of the curve with all the other big name artists who sell a lot of records, get their songs played on the radio [...]
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