Location: SMB SEO Guide > Off Page SEO > What is a Trusted Domain?

What is a Trusted Domain?

The more important question is, “what isn’t a trusted domain?

  • A site that obviously sells links for the purpose of search engine rankings (Google doesn’t like this)
  • A site that links to a lot of “PPC” sites (porn, pills and casinos – industries well-known for using black hat techniques) – unless, of course, your website is in one of these industries
  • Sites that distribute malware or try to scam visitors in obvious and/or egregious ways
  • Sites that aren’t indexed, but once were (in other words, sites that have been penalized by the search engines)
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