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Are you designing a new web site? Refreshing an old one? When should you bring in the SEO Professional?
- Optimizing from the ground up is easier than undoing mistakes. The earlier you introduce SEO into the equation, the better.
- If possible, get your SEO provider into the loop before you make any decisions. They will likely have important advice for you given your specific circumstances – remember, that’s what you’re paying them for.
- Evaluate your organizational goals – don’t let SEO take precedence over your customers. Remember, SEO is a tool to increase your visibility (and ultimately your profits!). If you’re ready to launch a site, and your current customers need it, don’t keep them waiting.
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